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founders | the wonder years | crossing the pond

Eric and Adam’s kitchen was method’s first “lab”. The goal was to evolve the household cleaner from a toxic object that hid under the sink to a non-toxic, naturally-derived, biodegradable, and stylish counter-top accessory.

method began with a product line of five spray cleaners delivered from store to store on the back of a pick-up truck. The product was such a success that Eric and Adam quickly recruited a talented team to build the business, including CEO Alastair Dorward (who had once rejected Eric for a job) to lead the way.

By 2002, method had added dish soap, rocketing past generations of conventional bottles with a stunning design and delivery system by Karim Rashid (www.karimrashid.com). Since then, we’ve expanded our home care collection dramatically and added personal care, air care, and laundry care to the mix. In 2006, method was ranked the largest eco-friendly cleaning brand and the seventh fastest growing company in the US. Not bad for two guys who originally lived together in arguably the dirtiest flat in San Francisco.

crossing the pond>>

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