What we're for: Green Energy and Transportation
Biodiesel
Method uses biodiesel for some portions of our distribution, and is conscious about
using biodiesel in a sensible way. Our approach is to first use biodiesel made from
waste vegetable oil, and if this supply is not sufficient, to use biodiesel from
non-food sources as a second option.
There are some key benefits of using biodiesel in our shipping fleet, such as lower
levels of the main diesel pollutants, and an effectively carbon neutral fuel supply
(since all carbon in the fuel has been fixed by the crops as they grew). Because
of these benefits, we are wiling to put in the extra effort to ensure that the fuel
supply doesn’t result in negative environmental and social effects.
Primary biodiesel, grown and produced expressly for fuel purposes, has been the
subject of much debate. The main arguments against it have been that it displaces
the production of food crops, and that the use of edible crops for fuels can sharply
increase food prices of staples. Method supports the development of the right kind
of primary biodiesel. That’s why we source primary biodiesel made from non-edible
rapeseed oil, grown and harvested in a responsible manner. We currently have two
biodiesel trucks running on this biodiesel in California, with plans of expanding
the program with the support of our logistics partners.
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Cradle to Cradle
We recently had the honour of being endorsed as a Cradle to CradleSM
company by some pretty inspiring people – green architect Bill McDonough and environmental
chemist Dr. Michael Braungart, who literally wrote the book on green product design
(called Cradle to Cradle). This endorsement comes after a few years of working with
these two, and shows that running a company in an environmentally intelligent way
is just as important as making a green product. What does that mean? It means we’ve
been recognized for being a green and sustainable company in all that we
do - not just the products we create. We’ve been recognized in being green as a
whole (rather than just having green products) and that we don’t take part in practices
that aren’t environmentally sustainable. Everything we do meets the C2C standards
even if we don’t choose to certify every single one of our products.
So why did method get named a Cradle to CradleSM company? Well, all the
work we’ve been doing with Dr Braungart’s team at EPEA to assess each and every
material that go into our products means that everything we make literally has the
C2C principles built into them.
But this recognition is because Michael and Bill also saw that how we do things
as a company strives to be truly good for the environment: from how we make and
ship our product, to the office we work in, to the environmental innovations we
create with our suppliers and partners, we are seeking to drive change in the system
of how things are made.
This reminds us that a green product is a reflection of a green company – of the
vision and goals of the people working there, and not a one-off to satisfy a trend
that some forecaster observed. Everything we make at method reflects the belief
that we can create a better functioning, more beautiful, and greener product, and
change the way that industry works in the process.
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EPA SmartWay
The EPA SmartWay programme is a great program for companies that ship merchandise
and for their shipping partners; tracking and ultimately reducing the green house
gas (GHG) emissions resulting from the freight shipments.
The program allows a company to calculate its total GHG emissions resulting from
its freight movements using a model that the EPA provides. A company then determines
ways to reduce the emissions produced by the shipments.
We like it because it helps to reinforce what we feel all companies should be doing
in regards to sustainability: actively monitoring and planning ways to continue
reducing green house gas emissions. This programme is also good because it helps
to clearly identify which carriers and shippers share our environmental concerns.
This becomes particularly important to us because we have taken the extra step of
only awarding business to freight carriers who also have submitted their emissions
calculations and their plans to reduce them.
Effectively, we are boycotting dirty, stinky trucks and everything they stand for.
Environmental responsibility is one foundation of our business here at method and
we try hard to incorporate it across all of our practices, shipping included. And
when we see the fruits of our labour right in front of us it gets us motivated to
keep running with it.
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Shipping & Logistics Sustainability
Method looks at the shipping of our goods and raw materials as a vast opportunity
for improvement of the green house gas emissions of our business. We have a 3-part
strategy for reducing the carbon footprint involved in the transportation of our
raw materials and finished product.
The first is effcient siting of our facilities and strategic route planning. By
simply analyzing where we put our factories and warehouses, we can reduce the amount
of carbon produced by double-digit percentages. This is why our manufacturing and
operations functions are based in Chicago and elsewhere in the Midwest. Shipping
from the middle makes a lot more sense than having all of that out here in California.
The second dimension of our strategy is carbon efficient modes of transport. Shipping
by rail takes 1/4 of the fuel as shipping by truck, and shipping by sea takes 1/10!
By efficiently planning and timing our shipping, we can move the bulk of our shipments
by rail and sea, with large energy savings. Where trucking is necessary, we are
experimenting with trucks that have been outfitted with a number of efficiency measures
that raise the fuel economy by 13%. These include innovations like automatic tyre
inflators that keep tires at optimum inflation levels, nose cones and trailer skirts
that improve aerodynamics, and low rolling resistance tyres.
The last part of our freight and logistics sustainability strategy is investing
in biodiesel transportation. Biodiesel has the advantages of being grown from a
renewable resource, and produces significantly lower amounts of many air pollutants.
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