two words: laundry revolution. that’s what this is. it’s a brand new detergent that’s changing the way people do laundry. this teeny package packs a lot of punch. our patent-pending smartclean technology™ uses an ultra concentrated plant-based formula that delivers big cleaning power with just a few tiny squirts. a 35% smaller carbon footprint than conventional detergent, this lightweight pump is designed for easy, one-handed use. made from 50% recycled plastic it’s a lean, mean, stain-fighting machine.

our high-powered formula is ultra concentrated (8 times!) so it works harder even if you use less.

clever formulation seeks out dirt and stains (our smart clean technology™ is patent pending, don’t you know.)

our little pump means one-handed washing (yes, really!) and no more messy laundry caps and drips.

only 4 pumps directly into the drum or drawer for a standard load of laundry.

ultra-concentrated so less water, plastic, & energy used for you to get super-clean clothes.