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what it is
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what it does
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why we use it
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purified water
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solvent
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non-toxic; safe in environment; widely available
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sodium carbonate
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boost alkalinity, dissolve stains
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baking soda analog - not toxic if eaten or in skin contact; disperses safely in
the environment; abundant mineral source
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potassium hydroxide
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boost alkalinity, dissolve stains
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not toxic in product use; safe in environment; abundant mineral source
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sodium gluconate
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buffer, anti-spotting agent
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not toxic if ingested, not irritating to skin; biodegrades readily; made from corn
sugars
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decyl polyglucoside
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surfactant (cleaning agent)
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very gentle on skin and not toxic to people; biodegrades readily; made from corn
sugars and coconut oil
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alcohol ethoxylate
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fragrance emulsifier
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low skin irritation and not toxic in use; biodegrades readily; made using synthetic
materials
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fragrance oil blend
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fragrance
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free of phthalates and other dirty ingredients, not irritating to skin or toxic
in use; partial natural essential oil content, partially synthetic ingredients
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colour
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colour
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safe for people, free of heavy metals + allergens; effective at ultra-low levels;
won't accumulate in environment; made from synthetic materials
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