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what it is
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what it does
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why we use it
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natural alcohol ethoxylates
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surfactant (cleaning agent)
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non-toxic in use and not irritating to skin; readily biodegradable; made from coconut
+ other natural oils
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coco methyl ester + sulfonate
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surfactant (cleaning agent))
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non toxic in use and not irritating to skin; readily biodegradable; made from coconut
oil
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secondary alkane sulfonate
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surfactant (cleaning agent)
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non-toxic in use and not irritating to skin; readily biodegradable; made using synthetic
materials
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MIPA lactate
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builder
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non-toxic in use and not irritating to skin; readily biodegradable; made from fermented
corn sugars
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alcohol
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solvent
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non-toxic in use and not irritating to skin; readily biodegradable; fermented from
corn sugars
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vegetable glycerin
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solvent
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non-toxic in use and not irritating to skin; readily biodegradable; made from vegetable
sources
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purified water
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solvent balance
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purified by reverse osmosis; drawn from abundant source
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calcium chloride
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enzyme stabilizer
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non-toxic in use and not irritating to skin; safely disperses in environment; comes
from abundant mineral source
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dipropylene glycol monomethyl ether
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solvent
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non-toxic in use and not irritating to skin; readily biodegradable; made using synthetic
materials
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glycerine carbonate
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emulsifier
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non-toxic in use and not irritating to skin; readily biodegradable; made from vegetable
glycerin and minerals
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protease, amylase, cellulose
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cleaning enzymes
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non-toxic in use and not irritating to skin; readily biodegradable; made using natural
substrates
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carboxylate polyester
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builder/anti-redeposition
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non-toxic in use and not irritating to skin; readily biodegradable; made using synthetic
materials
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sodium distyrylbiphenol disulfonate
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brightening agent
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non-toxic in use and not irritating to skin; readily biodegradable after photo-oxidation;
made using synthetic materials
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fragrance oil blend
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fragrance
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free of phthalates and other dirty ingredients, non-toxic in use and not irritating
to skin; made using partial natural essential oil content
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