have you ever wondered why anyone would take something that’s perfect to begin with and then slather it with chemicals and toxins? we have, and we’re against it. we think babies should never come into contact with anything yucky, so we create products as naturally perfect as we can. nature-loving ingredients like rice milk and mallow for an all-over wash that’s gentle on baby. a reusable lid that doubles as a wash cup that’s easy on mum. biodegradable formulas + recyclability to show respect to mother earth.